What is Creativity?
Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity involves two processes: thinking, then producing. If you have ideas, but don’t act on them, you are imaginative but not creative.
What is Innovation?
The process of translating an idea or invention into a good or service that creates value or for which customers will pay.
Principles of Creativity:
- Everyone is creative
- Creativity is diverse
- Can be described with 4 variables:
1.Creative Level
2.Creative Style
3.Motivation
4.Opportunity
Iteration
-Design
-Develop
-Deploy
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